Where it starts
Grew up in Arizona.
About
The life you want has to be lived on purpose.
You're already carrying too much in your head, and you're everywhere at once and whole in none of it. The HolMan Society builds and runs the system that holds your life together, so you can become the person your goals depend on.
The name
HolMan. Whole man.
The HolMan Society is the company, and the community of members around it. Hol is the personal operating system every member gets. Both carry the same idea: becoming whole.
It's for anyone, man or woman. Whole means complete and well rounded: a life where your health, your mind, your finances and your days build on each other instead of pulling you apart.
Photo of Parker
slot · 4:5
slot · 4:5
The founder
I'm Parker Holman. I've been where you are.
Success in business came early. That wasn't the hard part. The hard part was being successful in business while the rest of my life went undeveloped. The work grew while I skipped the gym, ate whatever was quickest, and let my week go wherever the noise was loudest. The results were there; the man underneath them wasn't being built.
So I turned the work on myself. I built a system for my own life first: my days planned, training and sleep on the calendar, my finances in front of me, and real time to think. I live on it every day, and I'm still growing with it. I'm member number one.
Whatever you're reaching for, a business, a craft, being a better partner, parent or friend, or just peace, you reach it as the person you've become. The HolMan Society isn't about any one of those. It's about the person who has to show up for all of them.
The path
Built on systems from the start.
The first business
Moved to Utah and started a pallet brokerage with $600, finding every customer by knocking on warehouse doors. Sold it five months later with its systems in place. It's still running.
The second
Bought a six-year-old mobile coffee business and rebuilt how it ran behind the scenes, on repeatable systems.
The HolMan Society
The third. Built on the system he built for his own life first.
What we hold to
Four standards.
Structure, not direction.
You know who you're trying to become. We build the system that gets you there. We never tell you what to pursue.
You hold your data.
It lives in your own accounts. We hold the logic; you own everything about yourself.
Numbers, not advice.
Hol shows where you stand and how one area affects another. The decisions stay yours.
Tools that earn their place.
Anything in your system is there because it works, never because someone paid to be there.
Ready to become whole?
Apply to build your system 1:1 with us, or join the waitlist for the first small group.